(网经社讯)2019年第一季度,在春节假期红利的推动下,整个行业发展趋势向好。据卡思数据统计,与上个季度相比,本季度全网红人总量和活跃红人数量同步增长13%,活跃度继续超过8成。红人粉丝质量和上季相比小降1%,除B站、西瓜外,其他平台都无法抑制持续小幅下滑的态势。
《2019Q1短视频KOL红人深度分析》14个细分分类中,多数类别的卡思指数相比上季都保持平稳。搞笑类仍以一定的优势排名榜首,小哥哥类、音乐舞蹈类分列二三位。小姐姐类卡思指数虽排名行业第四,但数据持续下滑。游戏、美食两类保持着持续上升的势头,影视娱乐类受困于部分平台互动性不足,发展受限。
五大视频平台中,抖音受头条春节推广带动,分类变化中涨多跌少,整个平台提升的态势仍比较明显。快手多数分类增速变缓,小哥哥类超越搞笑、段子首次成为平台榜首。B站整体向上趋势十分明显,发展状态非常良性且多元。美拍虽个别分类表现相对平稳,但整体趋势向下,美食类超越跌幅更大的搞笑,成为榜首。秒拍多数分类小幅回调,但在该平台内仍处于高位水平。
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(来源:卡思数据 编选:网经社)
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