(网经社讯)8月,作为巨量算数“大势发声”年度盘点系列之《内容篇:2020十大短视频内容价值观察》,巨量算数联合凯度,从短视频生态内容出发,深入挖掘短视频为用户、为品牌带来的价值变量的焕新与升级。
我们全面盘点了2020年抖音平台的热点内容,结合凯度的消费者生活方式和价值观研究,发现用户对短视频的需求已经从最初获得新鲜的感官体验,逐渐上升到信息的获取、情感的联结、圈层的影响、社会的认同等价值层面。短视频给大众带来的改变不只是消遣娱乐,它已经开始真正融入生活、沉淀关系、深入圈层,甚至改变商业。
以下为报告全文:
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