(电子商务研究中心讯) 8.89亿月活跃用户,近一年来直接带动信息消费1742.5亿元——经过六年的高速发展,微信已经成为了中国移动互联网的国民级应用。
但在这些“看得到的数据”背后,我们发现,今日的微信,已经不再是“日活”、“时长”、“用户数量”这些维度所能诠释的了——
从2015年起,企鹅智酷连续三年不间断研究微信生态中的用户变化,商业演进和生态构成,最终,我们发现,在2017年,也许我们可以去尝试讨论,一个完全不一样的微信。
在这份长达40页的报告里,我们将围绕两个核心视角去为你呈现一些从未公布过的企鹅智酷独家调研数据,和从未被广泛讨论的全新发现:
围绕微信的产品与商业,发生了哪些真正的变化?
围绕微信的用户与内容,正在经历着怎样的迭代更新?
具体报告章节:
以下为报告全文:
![](http://kulianw.com/uploads/allimg/170424/102JM462-0.jpg)
![](http://kulianw.com/uploads/allimg/170424/102JK310-1.jpg)
![](http://kulianw.com/uploads/allimg/170424/102JM529-2.jpg)
![](http://kulianw.com/uploads/allimg/170424/102JI393-3.jpg)
![](http://kulianw.com/uploads/allimg/170424/102JM340-4.jpg)
![](http://kulianw.com/uploads/allimg/170424/102JGL4-5.jpg)
![](http://kulianw.com/uploads/allimg/170424/102JL602-6.jpg)
![](http://kulianw.com/uploads/allimg/170424/102JL5O-7.jpg)
![](http://kulianw.com/uploads/allimg/170424/102JJ394-8.jpg)
![](http://kulianw.com/uploads/allimg/170424/102JH443-9.jpg)
![](http://kulianw.com/uploads/allimg/170424/102JH338-10.jpg)
![](http://kulianw.com/uploads/allimg/170424/102JI641-11.jpg)
![](http://kulianw.com/uploads/allimg/170424/102JL602-6.jpg)
![](http://kulianw.com/uploads/allimg/170424/102JG0D-13.jpg)
![](http://kulianw.com/uploads/allimg/170424/102JI3W-14.jpg)
![](http://kulianw.com/uploads/allimg/170424/102JJ9C-15.jpg)
![](http://kulianw.com/uploads/allimg/170424/102JIb1-16.jpg)
![](http://kulianw.com/uploads/allimg/170424/102JL135-17.jpg)
![](http://kulianw.com/uploads/allimg/170424/102JG602-18.jpg)
![](http://kulianw.com/uploads/allimg/170424/102JJ246-19.jpg)
![](http://kulianw.com/uploads/allimg/170424/102JJP3-20.jpg)
![](http://kulianw.com/uploads/allimg/170424/102JJ512-21.jpg)
![](http://kulianw.com/uploads/allimg/170424/102JL354-22.jpg)
![](http://kulianw.com/uploads/allimg/170424/102JL136-23.jpg)
![](http://kulianw.com/uploads/allimg/170424/102JL5T-24.jpg)
![](http://kulianw.com/uploads/allimg/170424/102JH015-25.jpg)
![](http://kulianw.com/uploads/allimg/170424/102JMc7-26.jpg)
![](http://kulianw.com/uploads/allimg/170424/102JG517-27.jpg)
![](http://kulianw.com/uploads/allimg/170424/102JLV7-28.jpg)
![](http://kulianw.com/uploads/allimg/170424/102JLT5-29.jpg)
![](http://kulianw.com/uploads/allimg/170424/102JJ559-30.jpg)
![](http://kulianw.com/uploads/allimg/170424/102JMQ8-31.jpg)
![](http://kulianw.com/uploads/allimg/170424/102JG038-32.jpg)
![](http://kulianw.com/uploads/allimg/170424/102JG3X-33.jpg)
![](http://kulianw.com/uploads/allimg/170424/102JLG9-34.jpg)
![](http://kulianw.com/uploads/allimg/170424/102JL5P-35.jpg)
![](http://kulianw.com/uploads/allimg/170424/102JL922-36.jpg)
![](http://kulianw.com/uploads/allimg/170424/102JK426-37.jpg)
![](http://kulianw.com/uploads/allimg/170424/102JHL5-38.jpg)
![](http://kulianw.com/uploads/allimg/170424/102JHM7-39.jpg)
(来源:企鹅智酷 编选:中国电子商务研究中心)
网经社联合A股上市公司网盛生意宝(002095.SZ)推出消费品在线供应链金融解决方案。该产品具有按需提款、按天计息、随借随还、专款专用、循环信用贷、全线上流程操作等特点,解决消费品供应链核心企业及下游经销商/网店因库存及账期造成的流动性差“痛点”。》》合作联系
网经社“电数宝”电商大数据库(DATA.100EC.CN,注册免费体验全部)基于电商行业12年沉淀,包含100+上市公司、新三板公司数据,150+独角兽、200+千里马公司数据,4000+起投融资数据以及10万+互联网APP数据,全面覆盖“头部+腰部+长尾”电商,旨在通过数据可视化形式帮助了解电商行业,挖掘行业市场潜力,助力企业决策,做电商人研究、决策的“好参谋”。
【版权声明】秉承互联网开放、包容的精神,网经社欢迎各方(自)媒体、机构转载、引用我们原创内容,但要严格注明来源网经社;同时,我们倡导尊重与保护知识产权,如发现本站文章存在版权问题,烦请将版权疑问、授权证明、版权证明、联系方式等,发邮件至NEWS@netsun.com,我们将第一时间核实、处理。