(网经社讯)据上半年趋势观察,随着中国泛娱乐产业的快速发展,泛娱乐产业已由单体竞争转向生态性竞争,产业生态日趋成熟,5G流量将带来新的变化。
2017年移动网民已达到7.5亿,占整体网民比例已达到95.1%,增长率为5.3%,预计在2018年增长率将下降至3.7%,中国移动互联网已进入“下半场”。
2018年媒介花费主预算将继续向移动广告倾斜,移动广告市场规模2019年预计将占网络广告市场规模的74%,移动媒介花费比例和刊例进一步增加。媒体红利期已到,新兴APP表现亮眼,其中短视频是2017年6月到2018年6月间增长率最高的APP类别,涨幅高达173%。
群邑移动发布的这份《2018上半年移动媒介概览》报告可以帮我们前瞻移动媒介市场趋势。该报告从基本概况、移动媒介花费、用户偏好和未来趋势观察等不同维度,对中国的移动媒介市场进行了详尽分析。
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