(网经社讯)3月6日,C2CC传媒联合有赞正式发布《2020美妆行业发展趋势洞察》报告,全面解答2020年的美妆行业发展趋势。通过分析2019年美妆行业经历的重要变化,以及整个年度美妆企业在经营上的实战案例.在未来,美妆实体门店将加速线上线下融合,美妆实体零售将利用导购分销、直播卖货、社交渠道与客户加强连接,带来业绩增量;品牌将进一步充分借助KOL营销,尝试通过短视频/直播平台进行爆款打造,做线上产品发布等等。
据网经社(100EC.CN)获悉,报告显示,2019年,中国化妆品行业市场零售额(限额以上)达2992亿元,年累计增长率12.6%。其中,电商渠道迅速崛起,以珀莱雅为例,近几年电商渠道取得了高速增长,2019H1占比已提升至46%。在整体市场规模不断增加的背景下,化妆品行业也正在呈现出一些明显的趋势。
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