(网经社讯)新消费品牌的集体崛起,无疑是近两年来中国商业领域中最值得关注的现象之一,琳琅满目的新消费产品、品牌在社交网络中不断刷屏,塑造出当代年轻人的新生活方式,而在资本市场方面,无论是一级市场还是二级市场都对新消费赛道时刻关注。
这一场新消费升级的背后,无疑有着多方因素的综合作用,比如中国人均可支配收入的增加、中产阶层的扩容、消费人群代际的更替,以及中国供应链和商业新基建的完善。总体来看,消费升级显然会是一个长期的大趋势,因此新消费品牌的崛起,或许也将成为中国商业未来数十年的主旋律。
相比于长期的宏观看好,更加现实的问题是——2022年新消费品牌将会何去何从?
以下为网经社(WWW.100EC.CN)为您带来的报告全文:
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