(网经社讯)QuestMobile发布今日2022儿童经济洞察报告。数据显示,截止到2022年4月,有孩(0-18岁)人群中,80后占比53.9%,过去四年基本维持稳定,变化最大的是90后和70后,其中,90后从2018年4月的19.1%上升至2022年4月的27.8%,70后则从26.9%下降至16.1%,近乎对调了。
这带来了很多本质变化,90后有孩人群一线、新一线、二线城市占比接近50%,而70后有孩人群,三四五线城市占比超过6成,同样有对调的态势;同时,90后是互联网原住民,相比70、80后关注工具性(资讯、汽车、理财等)应用,90后广泛使用生活多元应用,必然会带动儿童经济线上化转移;此外,这种变化,必然影响线上消费能力,2022年4月,有孩人群月线上消费能力千元以上用户占比69.9%,近五年增长了5.9个百分点。
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