(网经社讯)6月7日消息,今日,QuestMobile发布2022下沉市场洞察报告。数据显示,截止2022年4月,下沉市场月活跃用户6.92亿,在整体中占比58.4%,同时,月人均时长、次数分别为163小时、3932次,同比增长10.9%、12.5%:增量5000万以上的行业中,下沉市场贡献率均超过60%。过去一年,增长TOP10的行业分别为生活服务、办公商务、金融理财、智能设备、移动购物、系统工具、新闻资讯、医疗服务、移动社交、汽车服务,增量多数来自下沉市场;其他行业,如短视频、电商等APP,增量中超半数来源于下沉市场。从用户画像看,下沉市场女性用户占比53.5%,51岁以上中老年群体占比26.4%、24岁以下用户21.5%,一老一少群体特性突出,同时,这些群体的线上中高消费能力,尤其是中老年用户的消费能力一直在持续提升。
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