(网经社讯)2019年国内移动设备量达16亿,年度增长3525万,较去年1.49亿的增长有明显回落,且2019年第二季度首次出现负增长,国内移动用户已近饱和。“移动用户饱和”看似已经“老生常谈”,但在此背景下,下沉市场潜力不断被挖掘,短视频爆发式增长与带货渠道的崛起、小众高价值人群频频崭露头角等等都给“成熟”的互联网不断带来新的冲击和启示。
人口红利消失后,分众化和精细化开发是移动互联网从业人群的关注焦点,如何看懂“人群特征”,如何挖掘“价值人群”成为值得研究和探讨的话题之一,此次报告,我们打破传统思路,结合非监督机器学习的方法对主要潜力增长行业进行人群聚类分析,探索高价值人群特征。
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