(网经社讯)疫情在消散,市场在回暖,2020年美妆行业逆势上扬,人们对于美的追求从来没有停下脚步。在颜值这件事上,快手老铁更是认真且钟情的。《2020年快手美妆行业数据价值报告》将从人群、兴趣、创作者视角全方位为你呈现快手老铁的美妆生态。
划重点
快手美妆老铁是高活跃及强互动的,TA们的点赞、分享、群聊以及主动搜索均呈两位数增长;
美妆消费热情也是高涨的,消费人数及消费金额也在快速增长;
TA们千禧一代为主,女性是主要消费群体,男性在增长且有更强的商品单价能力;
低线城市为主核心市场,高线城市保持高增长、高消费能力;
整体偏好护肤和彩妆,年轻人爱化妆,熟龄人群重保养;
既钟情大众品牌也频繁关注高端大牌;
基于信任的老铁推荐是美妆用户核心关注内容。
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