(网经社讯)随着移动互联网与5G技术的发展,品牌营销已进入跨越终端的融合时代,短视频作为互联网流量触顶现状下的第一大应用,以人均单日110分钟的使用时长占据总用户使用时长的20%,吸引了大量用户的注意力,从而也加速了品牌的营销预算向短视频平台迁徙。
这一趋势让以快手为代表的短视频平台成为品牌营销的必争之地。快手2020年线上营销收入达到219亿,同比增长194%;其中,第四季度线上营销收入同比增长170%,达到了85亿,超过直播收入成为公司最主要收入来源。
在此背景下,快手发布《2021快手磁力引擎营销通案》,全面阐释快手平台“全域营销”的商业定位与“信任提效”的优势价值,提出“公域全链路提效+私域全场景经营”的营销解决方案,以高效、清晰的呈现帮助企业、品牌深度了解快手商业生态与快手营销的核心价值。
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