(网经社讯)2020快手短视频直播电商营销增长宝典,提出了短视频直播电商营销增长的问题及解决方案,并对未来的发展趋势做出了判断。
快手指出:在充满不确定性的大环境下,以往营销的顶层框架和执行方式都在围绕着增长这个命题进行重构。疫情后我们观察到行业中出现了大幅度的品效迁移,企业对于前链路品牌广告的投入,都希望最终带来后链路的转化。在服务客户的过程中,我们摸索出了一套以短视频-直播-电商为主轴的增长新路径,短视频和直播的整合形成了占领用户心智的前链路,直播和电商的组合形成高效转化的后链路,帮助客户在逆境中实现营销破局。
本报告共61页,包含如下六大部分:
1、新消费时代的营销趋势;
2、短视频直播电商:增长新路径的中轴线;
3、广告主六问;
4、快手的解决方案;
5、快手的行业实践;
6、未来的发展趋势。
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