(网经社讯)5月31日,壁虎看看联合快手母婴,共同发布《快手电商2022母婴行业年度白皮书》。数据显示,截止到2021年12月,中国母婴市场规模已突破4.9万亿元。同时,母婴行业电商用户规模连续6年保持双位数增长,线上电商带来的市场增量不可忽视。2021年母婴行业整体GMV同比提升100%,品牌自播GMV增长超1000%。
白皮书显示,截至2022年第一季度,快手平均日活跃用户达3.46亿;2021年9月,用户复购率便已超过70%,快手用户消费力持续高效释放。快手电商母婴行业中整体GMV体量最大的类目为童装童鞋,增速最为显著的则是母婴食品/营养保健。
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