(电子商务研究中心讯) 2017年 1月 6日,在2017运营人年终聚会的现场,运营研究社CEO陈维贤正式全网首发了《2017年运营行业生存报告白皮书》。
![](http://imgs.ebrun.com/resources/2018_01/2018_01_08/2018010899115153937496561.jpg)
![](http://imgs.ebrun.com/resources/2018_01/2018_01_08/2018010858015153937499245.jpg)
本次调研历时2 个月,覆盖50个城市,调查问卷有效样本共计11580个,全面呈现了2017年的运营行业现状,盘点了运营的2 大生存痛点、10大生存策略以及8 点行业展望。
报告核心观点:
1)薪资、成就感是运营人的两大生存痛点。报告显示,69.8%的运营月薪低于8k,62.2% 的运营需要加班,61.8% 的运营成长满意度低。
2)基于调查结果和数据分析,运营社给出了运营人10大提升薪资和成长满意度的发展路径。运营社对运营人在公司规模、行业、城市、薪资的选择上给出了非常具体的建议,并指出,做出合理选择的运营人将在2018年获得职业发展上的跃升。
3)运营成长联盟对运营行业做出的8 点展望,分别为最有价值的运营技能、运营行业下沉、小程序新机遇、运营老龄化等。
![](http://imgs.ebrun.com/resources/2018_01/2018_01_08/2018010832115153937500792.jpg)
![](http://imgs.ebrun.com/resources/2018_01/2018_01_08/2018010856115153937501902.jpg)
![](http://imgs.ebrun.com/resources/2018_01/2018_01_08/2018010879515153937503065.jpg)
![](http://imgs.ebrun.com/resources/2018_01/2018_01_08/2018010842515153937505683.jpg)
![](http://imgs.ebrun.com/resources/2018_01/2018_01_08/2018010880615153937506903.jpg)
![](http://imgs.ebrun.com/resources/2018_01/2018_01_08/2018010864715153937508123.jpg)
![](http://imgs.ebrun.com/resources/2018_01/2018_01_08/2018010832415153937509083.jpg)
![](http://imgs.ebrun.com/resources/2018_01/2018_01_08/2018010853715153937510434.jpg)
![](http://imgs.ebrun.com/resources/2018_01/2018_01_08/2018010802615153937511554.jpg)
![](http://imgs.ebrun.com/resources/2018_01/2018_01_08/2018010899315153937512752.jpg)
![](http://imgs.ebrun.com/resources/2018_01/2018_01_08/2018010858815153937515543.jpg)
![](http://imgs.ebrun.com/resources/2018_01/2018_01_08/2018010844115153937516685.jpg)
![](http://imgs.ebrun.com/resources/2018_01/2018_01_08/2018010875515153937517732.jpg)
![](http://imgs.ebrun.com/resources/2018_01/2018_01_08/2018010827515153937518981.jpg)
![](http://imgs.ebrun.com/resources/2018_01/2018_01_08/2018010895015153937520010.jpg)
![](http://imgs.ebrun.com/resources/2018_01/2018_01_08/2018010879015153937521220.jpg)
![](http://imgs.ebrun.com/resources/2018_01/2018_01_08/2018010855415153937522461.jpg)
![](http://imgs.ebrun.com/resources/2018_01/2018_01_08/2018010872315153937523630.jpg)
![](http://imgs.ebrun.com/resources/2018_01/2018_01_08/2018010821415153937524984.jpg)
![](http://imgs.ebrun.com/resources/2018_01/2018_01_08/2018010859915153937526111.jpg)
![](http://imgs.ebrun.com/resources/2018_01/2018_01_08/2018010817715153937527300.jpg)
![](http://imgs.ebrun.com/resources/2018_01/2018_01_08/2018010895515153937528533.jpg)
![](http://imgs.ebrun.com/resources/2018_01/2018_01_08/2018010847415153937529705.jpg)
![](http://imgs.ebrun.com/resources/2018_01/2018_01_08/2018010840915153937530835.jpg)
![](http://imgs.ebrun.com/resources/2018_01/2018_01_08/2018010863215153937533520.jpg)
![](http://imgs.ebrun.com/resources/2018_01/2018_01_08/2018010846015153937534843.jpg)
![](http://imgs.ebrun.com/resources/2018_01/2018_01_08/2018010821915153937536094.jpg)
![](http://imgs.ebrun.com/resources/2018_01/2018_01_08/2018010849515153937537335.jpg)
![](http://imgs.ebrun.com/resources/2018_01/2018_01_08/2018010812915153937538440.jpg)
![](http://imgs.ebrun.com/resources/2018_01/2018_01_08/2018010850815153937541334.jpg)
![](http://imgs.ebrun.com/resources/2018_01/2018_01_08/2018010813615153937542532.jpg)
![](http://imgs.ebrun.com/resources/2018_01/2018_01_08/2018010884915153937543954.jpg)
![](http://imgs.ebrun.com/resources/2018_01/2018_01_08/2018010888715153937545080.jpg)
![](http://imgs.ebrun.com/resources/2018_01/2018_01_08/2018010862915153937546253.jpg)
![](http://imgs.ebrun.com/resources/2018_01/2018_01_08/2018010837515153937547414.jpg)
![](http://imgs.ebrun.com/resources/2018_01/2018_01_08/2018010855815153937548653.jpg)
![](http://imgs.ebrun.com/resources/2018_01/2018_01_08/2018010801215153937549742.jpg)
![](http://imgs.ebrun.com/resources/2018_01/2018_01_08/2018010810515153937551201.jpg)
![](http://imgs.ebrun.com/resources/2018_01/2018_01_08/2018010834815153937552343.jpg)
![](http://imgs.ebrun.com/resources/2018_01/2018_01_08/2018010877115153937553514.jpg)
![](http://imgs.ebrun.com/resources/2018_01/2018_01_08/2018010831015153937554484.jpg)
![](http://imgs.ebrun.com/resources/2018_01/2018_01_08/2018010892815153937555824.jpg)
![](http://imgs.ebrun.com/resources/2018_01/2018_01_08/2018010863315153937557082.jpg)
![](http://imgs.ebrun.com/resources/2018_01/2018_01_08/2018010885715153937558264.jpg)
![](http://imgs.ebrun.com/resources/2018_01/2018_01_08/2018010825115153937559392.jpg)
![](http://imgs.ebrun.com/resources/2018_01/2018_01_08/2018010822215153937560594.jpg)
![](http://imgs.ebrun.com/resources/2018_01/2018_01_08/2018010827715153937561854.jpg)
![](http://imgs.ebrun.com/resources/2018_01/2018_01_08/2018010897815153937563004.jpg)
![](http://imgs.ebrun.com/resources/2018_01/2018_01_08/2018010861615153937564344.jpg)
![](http://imgs.ebrun.com/resources/2018_01/2018_01_08/2018010811615153937565553.jpg)
![](http://imgs.ebrun.com/resources/2018_01/2018_01_08/2018010810215153937566775.jpg)
![](http://imgs.ebrun.com/resources/2018_01/2018_01_08/2018010859515153937568013.jpg)
![](http://imgs.ebrun.com/resources/2018_01/2018_01_08/2018010854115153937568952.jpg)
![](http://imgs.ebrun.com/resources/2018_01/2018_01_08/2018010879115153937570023.jpg)
![](http://imgs.ebrun.com/resources/2018_01/2018_01_08/2018010809415153937571200.jpg)
![](http://imgs.ebrun.com/resources/2018_01/2018_01_08/2018010859115153937572662.jpg)
![](http://imgs.ebrun.com/resources/2018_01/2018_01_08/2018010823815153937573754.jpg)
![](http://imgs.ebrun.com/resources/2018_01/2018_01_08/2018010853615153937574844.jpg)
![](http://imgs.ebrun.com/resources/2018_01/2018_01_08/2018010855515153937576002.jpg)
![](http://imgs.ebrun.com/resources/2018_01/2018_01_08/2018010851415153937577150.jpg)
![](http://imgs.ebrun.com/resources/2018_01/2018_01_08/2018010807115153937578404.jpg)
![](http://imgs.ebrun.com/resources/2018_01/2018_01_08/2018010849815153937579565.jpg)
![](http://imgs.ebrun.com/resources/2018_01/2018_01_08/2018010806915153937581054.jpg)
![](http://imgs.ebrun.com/resources/2018_01/2018_01_08/2018010885615153937582011.jpg)
![](http://imgs.ebrun.com/resources/2018_01/2018_01_08/2018010828015153937583283.jpg)
![](http://imgs.ebrun.com/resources/2018_01/2018_01_08/2018010889515153937584510.jpg)
![](http://imgs.ebrun.com/resources/2018_01/2018_01_08/2018010885515153937585621.jpg)
![](http://imgs.ebrun.com/resources/2018_01/2018_01_08/2018010803315153937586891.jpg)
![](http://imgs.ebrun.com/resources/2018_01/2018_01_08/2018010823115153937588211.jpg)
(来源:运营研究社;编选:中国电子商务研究中心)
网经社联合A股上市公司网盛生意宝(002095.SZ)推出消费品在线供应链金融解决方案。该产品具有按需提款、按天计息、随借随还、专款专用、循环信用贷、全线上流程操作等特点,解决消费品供应链核心企业及下游经销商/网店因库存及账期造成的流动性差“痛点”。》》合作联系
网经社“电数宝”电商大数据库(DATA.100EC.CN,注册免费体验全部)基于电商行业12年沉淀,包含100+上市公司、新三板公司数据,150+独角兽、200+千里马公司数据,4000+起投融资数据以及10万+互联网APP数据,全面覆盖“头部+腰部+长尾”电商,旨在通过数据可视化形式帮助了解电商行业,挖掘行业市场潜力,助力企业决策,做电商人研究、决策的“好参谋”。
【版权声明】秉承互联网开放、包容的精神,网经社欢迎各方(自)媒体、机构转载、引用我们原创内容,但要严格注明来源网经社;同时,我们倡导尊重与保护知识产权,如发现本站文章存在版权问题,烦请将版权疑问、授权证明、版权证明、联系方式等,发邮件至NEWS@netsun.com,我们将第一时间核实、处理。