(电子商务研究中心讯)读书是每个人生命中不可缺少的一件重要事情,随着电商平台日益繁荣,纸书、电子书触手可及,国人的阅读热情也逐渐释放并进一步沉淀。
日前,京东数据研究院重磅发布《京东全民阅读报告2018》,这是京东数据研究院连续第二年发布全民阅读报告,并首次对外发布“京东阅读指数”,用大数据丈量国民的文化消费趋势。
报告显示,在碎片化阅读时代,纸质阅读带来的仪式感和享受感依然无法替代;全民阅读已成趋势,京东平台用户至少每两个月就要为自己选购一批图书;男性阅读重“速度”,女性阅读重“深度”,不同年龄读者在图书阅读上各具特色;来自农村用户的图书购买同比增长领先其他用户群体,在电商平台的促进下,全民阅读的风潮已经惠及乡村。
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(来源:京东数据研究院 编选:电子商务研究中心)
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