(网经社讯)2021全年独立站广告投放量及推广商品量都呈上升趋势,高峰出现在5、6月和8到12月,主要原因一是5、6月北半球夏购物季线上消费活跃,二是中下半年电商购物节日较多且密集。从地区上看,美国市场仍是“一枝独秀”,全年广告投放量领先第二名2倍多。此外,一些新兴市场也开始受到卖家关注,广告投放也靠前,如巴西、新加坡等。
2021年独立站热门市场中,北美和欧洲相对且体量较大。日韩虽然零售发达,但线上仍有很大发展空间。此外,近年的新兴市场拉美和东南亚也备受关注。从热推品类来看,服饰鞋履、家庭厨房和美容护理三类最受市场欢迎,但每个地区市场的热推单品仍有较大差异。
服装时尚和美妆护理品类是2021年独立站热门品类之一。盘点全年热推单品可以看出,女性用品推广力度更大,全球“她经济”的崛起,女性对新品牌关注和独立站消费支出逐年上升,不少卖家也抓住了这点。
![](http://www.199it.com/wp-content/uploads/2022/01/IMG_00001-235.jpeg)
![](http://www.199it.com/wp-content/uploads/2022/01/IMG_00002-231.jpeg)
![](http://www.199it.com/wp-content/uploads/2022/01/IMG_00003-232.jpeg)
![](http://www.199it.com/wp-content/uploads/2022/01/IMG_00004-233.jpeg)
![](http://www.199it.com/wp-content/uploads/2022/01/IMG_00005-232.jpeg)
![](http://www.199it.com/wp-content/uploads/2022/01/IMG_00006-232.jpeg)
![](http://www.199it.com/wp-content/uploads/2022/01/IMG_00007-232.jpeg)
![](http://www.199it.com/wp-content/uploads/2022/01/IMG_00008-232.jpeg)
![](http://www.199it.com/wp-content/uploads/2022/01/IMG_00009-232.jpeg)
![](http://www.199it.com/wp-content/uploads/2022/01/IMG_00010-231.jpeg)
![](http://www.199it.com/wp-content/uploads/2022/01/IMG_00011-230.jpeg)
![](http://www.199it.com/wp-content/uploads/2022/01/IMG_00012-230.jpeg)
![](http://www.199it.com/wp-content/uploads/2022/01/IMG_00013-226.jpeg)
![](http://www.199it.com/wp-content/uploads/2022/01/IMG_00014-227.jpeg)
![](http://www.199it.com/wp-content/uploads/2022/01/IMG_00015-226.jpeg)
![](http://www.199it.com/wp-content/uploads/2022/01/IMG_00016-226.jpeg)
![](http://www.199it.com/wp-content/uploads/2022/01/IMG_00017-222.jpeg)
![](http://www.199it.com/wp-content/uploads/2022/01/IMG_00018-218.jpeg)
![](http://www.199it.com/wp-content/uploads/2022/01/IMG_00019-214.jpeg)
![](http://www.199it.com/wp-content/uploads/2022/01/IMG_00020-209.jpeg)
![](http://www.199it.com/wp-content/uploads/2022/01/IMG_00021-207.jpeg)
![](http://www.199it.com/wp-content/uploads/2022/01/IMG_00022-206.jpeg)
![](http://www.199it.com/wp-content/uploads/2022/01/IMG_00023-203.jpeg)
![](http://www.199it.com/wp-content/uploads/2022/01/IMG_00024-201.jpeg)
![](http://www.199it.com/wp-content/uploads/2022/01/IMG_00025-198.jpeg)
![](http://www.199it.com/wp-content/uploads/2022/01/IMG_00026-194.jpeg)
![](http://www.199it.com/wp-content/uploads/2022/01/IMG_00027-189.jpeg)
![](http://www.199it.com/wp-content/uploads/2022/01/IMG_00028-185.jpeg)
![](http://www.199it.com/wp-content/uploads/2022/01/IMG_00029-182.jpeg)
![](http://www.199it.com/wp-content/uploads/2022/01/IMG_00030-177.jpeg)
![](http://www.199it.com/wp-content/uploads/2022/01/IMG_00031-164.jpeg)
![](http://www.199it.com/wp-content/uploads/2022/01/IMG_00032-161.jpeg)
![](http://www.199it.com/wp-content/uploads/2022/01/IMG_00033-160.jpeg)
![](http://www.199it.com/wp-content/uploads/2022/01/IMG_00034-158.jpeg)
![](http://www.199it.com/wp-content/uploads/2022/01/IMG_00035-154.jpeg)
![](http://www.199it.com/wp-content/uploads/2022/01/IMG_00036-147.jpeg)
![](http://www.199it.com/wp-content/uploads/2022/01/IMG_00037-138.jpeg)
![](http://www.199it.com/wp-content/uploads/2022/01/IMG_00038-135.jpeg)
![](http://www.199it.com/wp-content/uploads/2022/01/IMG_00039-134.jpeg)
![](http://www.199it.com/wp-content/uploads/2022/01/IMG_00040-128.jpeg)
![](http://www.199it.com/wp-content/uploads/2022/01/IMG_00041-96.jpeg)
![](http://www.199it.com/wp-content/uploads/2022/01/IMG_00042-90.jpeg)
![](http://www.199it.com/wp-content/uploads/2022/01/IMG_00043-84.jpeg)
![](http://www.199it.com/wp-content/uploads/2022/01/IMG_00044-79.jpeg)
![](http://www.199it.com/wp-content/uploads/2022/01/IMG_00045-77.jpeg)
![](http://www.199it.com/wp-content/uploads/2022/01/IMG_00046-76.jpeg)
网经社联合A股上市公司网盛生意宝(002095.SZ)推出消费品在线供应链金融解决方案。该产品具有按需提款、按天计息、随借随还、专款专用、循环信用贷、全线上流程操作等特点,解决消费品供应链核心企业及下游经销商/网店因库存及账期造成的流动性差“痛点”。》》合作联系
网经社“电数宝”电商大数据库(DATA.100EC.CN,注册免费体验全部)基于电商行业12年沉淀,包含100+上市公司、新三板公司数据,150+独角兽、200+千里马公司数据,4000+起投融资数据以及10万+互联网APP数据,全面覆盖“头部+腰部+长尾”电商,旨在通过数据可视化形式帮助了解电商行业,挖掘行业市场潜力,助力企业决策,做电商人研究、决策的“好参谋”。
【版权声明】秉承互联网开放、包容的精神,网经社欢迎各方(自)媒体、机构转载、引用我们原创内容,但要严格注明来源网经社;同时,我们倡导尊重与保护知识产权,如发现本站文章存在版权问题,烦请将版权疑问、授权证明、版权证明、联系方式等,发邮件至NEWS@netsun.com,我们将第一时间核实、处理。